Mission, Vision and Values
Our general objectives haven't changed. We keep our Mission, Vision and Values.
We’re a beachfront, urban hotel with an avant-garde innovative style of architecture. We like to get to know people and offer them unique experiences, so we can achieve profitability for our shareholders and keep our business sustainable. We have a clear vocation for service: people are always first.
Our vision is to be the 4 * SUP sector leader as we strive for excellence in service and quality, long-term relationships with our customers and employees.
Innovation, customer oriented and spirit of improvement. Our philosophy is to seek excellence and stand out from the crowd, so our guests want to come back.
Respect for the environment and people and a continual quest for sustainability, so we can minimise our impact on the environmental.
We’re committed to our local surroundings, our community and society.
Our desire is to carry out responsible administration founded on honesty, trust and fairness as our fundamental values.